A sensitive student well-being communications project built around care, collaboration, responsible storytelling, and help-seeking awareness.
This campaign centered on a suicide prevention awareness video created for Pickens County School District. The work required a careful balance: communicating about a serious student well-being issue with clarity and compassion while avoiding language or framing that could feel sensational, stigmatizing, or unsafe.
The communication goal was to support awareness, reduce stigma, and reinforce that help-seeking is appropriate, available, and worth talking about.
The project was designed to elevate prevention awareness in a way that students, families, staff, and community partners could receive with care. Rather than relying on fear-based messaging, the campaign emphasized connection, responsibility, and the importance of speaking up when someone may need support.
Because of the sensitivity of the topic, the messaging approach prioritized responsible language, hope-oriented framing, audience care, and coordination with appropriate internal and subject-matter partners. The work focused on making the message accessible and supportive while respecting the seriousness of the issue.
The video served as the central campaign artifact and carried the message in a format that could be shared across digital channels and community-facing communication.
Suicide Prevention Video by Pickens County School District GA.
The campaign earned a Georgia School Public Relations Association Silver Award and demonstrated the importance of thoughtful communications around student well-being. Its value was not only in the finished video, but in the care taken to shape a public message around a sensitive prevention topic.
This project shows my ability to communicate with empathy, restraint, and precision when the subject matter requires extra care. It also reflects the judgment needed to support prevention awareness while protecting trust with students, families, staff, and the broader community.